Our Aims and Objectives

We see it as our responsibility to utilise our position for the benefit of the local community across Coventry and Warwickshire and have a positive impact in our local area.

With that in mind, the vision for the organisation is ‘Change lives in our local community’

This vision is supported by our organisational mission statement, which is ‘Use the reach and appeal of Coventry City Football Club to make a difference to the lives of people across Coventry and Warwickshire’

We are actively looking to contribute to local, regional and national priorities, using Coventry City Football Club to positively impact on a range of agendas such as physical activity, health and wellbeing, community safety, community cohesion, employment and skills.

To focus and influence the work of Sky Blues in the Community in achieving our mission and supporting tackling local priorities, our work is categorised under four core themes, each with their own headline goal:

  • Sport – Engage people of all ages and abilities in sport and physical activity
  • Health – Promote healthy behaviours, empowering people to take control of their own health and well-being
  • Education – Inspire learning and personal development to raise aspirations, attainment and achievement
  • Inclusion – Provide opportunities for people and communities that face common barriers

The Sky Blues in the Community aims and objectives are underpinned by a number of company values. These company values inform how we operate, how we communicate and how we conduct ourselves on a daily basis.